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Superoot
Superoot

An immunity drink mix made for anyone who reads labels.

The Superoot team at their Expo West booth
Hand-rendered ginger root illustration
The Hero Root

Spicy, warming, alive.

Ginger has been the daily-immunity anchor for centuries — digestion, inflammation response, muscle recovery. Research backs 1–2 grams a day, and that's what we dose; the rest of the roster is built around it.

In December 2023, we built the first version in our Brooklyn kitchen and started sharing it with friends around the neighborhood. They drank it. They asked for more. We made more.

By March 2024, we had our first real glass-bottled product out the door — refined with food scientists and herbalists, third-party lab tested, taken seriously. Six organic roots, three minerals, 1000% DV Vitamin C, no added sugar.

  • Happier Grocery demo

    happier grocery, nyc

  • Superoot pouch in retail

    superoot pouch in retail

  • Marathon morning

    marathon morning

  • Ellie at the Greenpoint demo

    greenpoint activation '24

In March 2025, we showed up at Expo West with a single booth and came home with orders. By the end of that year, Superoot was on 300+ independent shelves across the country — Brooklyn corner stores, California cafés, midwestern co-ops.

This summer — June 2026 — Superoot lands in Whole Foods nationwide. Same six roots. Same kitchen-tested ritual. On a much bigger shelf.

We made it with people we trust. Every batch is third-party lab tested before it leaves the door. We drink it every day. So does our team. Hope it finds a place in your morning, too.

Stay rooted,

NateMatt
Co-founders, Superoot

Six roots / one ritual / every day.

Third-party tested, dosed for daily life, made by two friends in a Brooklyn kitchen.